Ever since its premiere in January 2003, PREMIUM’s visionary concept of selection, high quality and exclu-
sivity in a modern ambient has proven itself and indeed made a mark nationally as well as internationally.
PREMIUM is providing a contemporary trade platform for choice collections, international newcomers and exclusive trend products. Selected for innovation and quality, PREMIUM Spring | Summer 2011 will be presenting approximately 900 international women‘s and men‘s collections, a wide assortment of accessories and shoes, as well as fine fragrances and cosmetics. In addition to a strong presence of the most important brands, PREMIUM will focus on current themes such as PREMIUM Green Luxury and PREMIUM Denims. By strategically addressing important buyers and the international press, PREMIUM joins business with lifestyle. As the largest European market – coupled with the creative potential and dynamics of Berlin – Germany is galvanizing broad international interest, appeal and media power!
PREMIUM is open exclusively to trade professionals: exhibitors, buyers and representatives of the press.
More information
2010-07-08 | ENGANGE YOUR BRAND ONLINE
PREMIUM takes a look behind the scenes of international brand makers: what exactly does branding mean in the time of Facebook, Twitter, communities & Co? Does one have to maintain a presence everywhere and if so, how? Or is everything just hype and the real future of successful branding lies somewhere else completely?
2010-01-21 | NANAI
Lecture about NANAI – exclusive leather ”Made in Germany”.
Salmon leather - how to make a desirable fashion accessory out of a waste product.
2010-01-20 | BLOGGER PANEL
Mary Scherpe asks Suzy Menkes, Marcus Luft, Christoph Amend, Sven Schöne and Imran Amed about Fashion Blogs - Hype or Future ?
2009-07-03 | GREEN - BRANDS & STYLE
Despite all the fuss about crises: Whoever thinks “eco” and “fair” are just brief flashes
in the pan, does not have an eye on the future. LOHAS, ECO 2.0 or NEOGREN – no matter
what you call it – this is only the beginning.
2009-01-30 | ÜBERDENIM
Elio Fiorucci, Thorsten Link, Giorgio Presca, Oliver Saunders and Hans Weber talking about past, present, future of denim.
2008-07-19 | HOW THE RETAIL MARKET CAN EARN MONEY WITH THE PREMIUM SEGMENT
Reinhard Haase, Manuel Rivera, Antje Schünemann and Anita Tillmann about trends and successful examples in the retail market.
2008-02-02 | ECO IS NOT A TREND!
Kathrine Hamnett, Michael Pantelouris and Renate Künast talking with Melissa Drier about a better world.
2007-07-14 | GREEN
Petra Kjell, Peter Ingwersen, Judith Vitt, Tony Tonnaer and Andreas Soeffker talk with Melissa Drier about fashion, ethics, sustainability and ecological conscience.
2007-01-27 | WHY BERLIN
Melissa Drier, Harald Wolf, Massimo Raedelli, Anders Ardehed, Thierry Prevost and Katia Mossina talk about Berlin - at the center of attention for the fashion business.
2006-07-15 | SYMPOSIUM °1
Sung-Joo Kim, Augusto Romano, Dirk Schönberger, Italo Lazzari and Anita Bachelin talking about the future of...
